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Communication in the digital age

The world of digital technology is rapidly evolving, and the ways we communicate are advancing just as swiftly. In today's digital landscape, effective communication skills are a necessity. Whether you're navigating the complexities of social media, crafting compelling content, or leading virtual teams, your ability to connect clearly and persuasively online is vital.

And guess what? We're communicating right now! This very interaction, this journey towards effective online communication, starts with a writer and a reader connecting via a digital medium, just like this.

What can you do with a bachelor’s in communications in the digital age?

A career in communication has endless possibilities! Here are just a few exciting career paths a communication degree can unlock:

  • Digital content creator: Craft engaging content for websites, social media platforms, and marketing campaigns. From blog posts and videos to infographics and podcasts, your creativity will be your canvas.
  • Social media manager: Become the voice of a brand online, building communities, driving engagement, and shaping brand narratives in the ever-evolving social media landscape.
  • Public relations specialist: Manage a company's image and reputation online, crafting press releases, responding to media inquiries, and navigating crisis communication in the digital sphere.
  • Web developer: Combine your communication skills with technical expertise to design and build user-friendly websites and applications.
  • Online marketing specialist: Understand the intricacies of online marketing, from search engine optimization (SEO) and pay-per-click advertising (PPC) to email marketing and social media marketing, to drive traffic and conversions.

Demand rising as digital communications evolve

In a recent survey on the 2024 marketing outlook by Matter, a striking 84 percent of marketers plan to boost communication investments. More than 40 percent of respondents are planning substantial increases.

Further reinforcing this expectation, the U.S. Bureau of Labor Statistics projects a 14 percent increase in communications employment by 2032, exceeding the average growth rate for all occupations. This data indicates a promising future for those seeking careers in communication.

Online communication degrees & certificates at Ohio University

If you see yourself excelling in this dynamic environment, Ohio University's Scripps College of Communication offers a diverse range of online program options, including bachelor's degrees, master's degrees, and certificates.

Bachelor of Science in Journalism

Shape your future in journalism and strategic communication through the Carr Van Anda Journalism program, taught by renowned faculty and backed by award-winning alumni. Design your curriculum for diverse careers such as news reporting, online journalism, magazine writing, public relations, and advertising.

Bachelor of Science in Communication

From crafting persuasive emails to leading town halls, this major empowers professionals in public, non-profit, and private organizations to excel in internal and external communication using visual, written, and oral skills.

Master of Arts in Organizational Communication

This advanced program puts communication under the microscope, exploring its critical role in driving organizational processes, decision-making, and problem-solving. Perfect for students seeking a deeper understanding of how communication shapes modern organizations.

Master of Communication Degree

This advanced program allows you to earn graduate-level skills that build toward your degree, or mix and match online certificates to tailor your expertise. Flexible formats and career coaching work for everyone, from communication pros to those in healthcare, public service, education, or the corporate world.

Online Graduate Certificates

Designed with working professionals in mind, choose from 7 online graduate certificates, each designed to equip you with in-demand skills and fit seamlessly into your busy schedule. Learn from award-winning faculty with real-world experience, all at your own pace.

What makes Ohio University's online communication programs stand out?

Here are just a few reasons why you should choose Ohio University:

  • Cutting-edge curriculum: Our programs are constantly evolving to reflect the latest trends and technologies in digital communication, ensuring you graduate with the most relevant skills and knowledge.
  • Experienced faculty: Learn from renowned communication professionals and educators who bring real-world expertise to the classroom, both online and in person.
  • Flexible learning options: Choose from a variety of online and blended learning formats that fit your schedule and learning style.
  • Personalized support: Receive dedicated support from our academic advisors and career counselors who are committed to your success.
  • Strong alumni network: Tap into a network of successful alumni working in diverse communication fields, gaining valuable mentorship and career opportunities.

Master digital communication where it lives: online

Imagine honing your digital communication skills by learning directly within the very landscape you'll utilize them! Your virtual classroom becomes your training ground, where crafting online content, navigating social media, and mastering collaboration tools become second nature. It's an immersive experience, equipping you with the specific know-how and confidence to thrive in the digital communication space you'll already be familiar with.

Ready to take the next step?

Explore Ohio University's online communication programs today and discover how online learning puts you at the forefront of the digital revolution, preparing you for a thriving career in the digital world.

February 16, 2024
Staff reports