OHIO launches redesigned homepage that supports new brand

Ohio University’s homepage has a new look and strategy for recruiting the next generation of Bobcats. 

University Communications and Marketing debuted the redesigned homepage, www.ohio.edu, on Wednesday, Dec. 16. The front door aligns with Ohio University’s new branding strategy and “Forever OHIO” ad campaign, and was developed in response to feedback from prospective students. 

The homepage offers easy access to information highly sought by students, such as academic majors, tuition, application deadlines, and campus locations. The webpage also offers a glimpse of OHIO student life through photos, infographics, and social media testimonials from Bobcat students and alumni. 

“Today’s prospective students need information clearly and quickly about why choosing Ohio University is the best bet for their higher education. The new homepage is responsive to those needs and is designed to stimulate enrollment in OHIO programs,” said Robin Oliver, vice president for University Communications and Marketing. 

The new homepage is part of a larger Ohio University initiative—one of 11 elements of the Ohio University Strategic Framework—to elevate branding and marketing efforts. 
 

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In January, Ohio University partnered with Truth & Consequences, a Philadelphia-based branding and marketing agency, to develop a new brand and messaging strategy. The redesigned homepage reflects the results of that work, showcasing new fonts, colors, imagery, graphics and interactive elements. 

In the next phase of the branding project, University Communications and Marketing will populate additional OHIO websites with the new look. The brand also is reflected in the latest admissions recruitment materials and advertising campaign. 

University Communications and Marketing will conduct additional user testing and analysis after the homepage launch to optimize user interactions with the site.