Stories tagged with: Department of Marketing

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Influencer Marketing

How one professor’s influencer marketing course is shedding light on the realities of becoming an influencer

May 6, 2026 8 min

Do you want to be an influencer? As appealing as some people make it look, there's a lot more that goes on behind the scenes to build a brand into a business. College of Business Professor Jacob Hiler explains how his influencer marketing course is preparing students to work as or with content creators.
Images of Maryam Ahmed, Chao-Yang Lee, Rebecca Dingus, Katie Hartman, Amy Taylor-Bianco, Dwan Robinson and Jay Wilhelm
Faculty Excellence

Registration now open for Faculty as Mentors program

April 30, 2026 2 min

The Faculty as Mentors: Reimagining Learning at OHIO program was developed by faculty for faculty.

Copeland Hall and Uptown Athens are shown on a fall day
OHIO Announcements

Jackie Rees Ulmer to step down as College of Business dean, Katie Hartman to serve as interim dean

February 17, 2026 2 min

Jackie Rees Ulmer will step down as dean of Ohio University’s College of Business in June 2026 after 5 ½ years in the role and return to teaching.

Netflix
Streaming

What Netflix’s bid for Warner Bros. could mean for Hollywood and consumers

December 16, 2025 8 min

Netflix’s potential bid for Warner Bros. has ignited fears about consolidation, creativity and the future of Hollywood. College of Business expert Jacob Hiler talks on how the deal may fundamentally reshape the industry and the impacts and motivations you may not be thinking about.
The sun rises behind a lush green hill and tree, with the Scripps Hall in the background
Faculty Excellence

OHIO announces awardees for OURC/Baker Fund spring cycle

April 25, 2025 2 min

The OURC/Baker Fund program provides support for research, scholarship and creative activity at Ohio University.
Chase Lynd
Class of 2025

Building confidence in the classroom

April 8, 2025 3 min

For Chase Lynd, returning to college wasn’t something he had always planned—but it turned out to be one of the best decisions he’s ever made.
two young women stand behind a table encouraging students to sign up for the Center for Research and Analytics
Experiential Learning

How OHIO students meet growing demand for consumer analytics

March 17, 2025 12 min

Now in its 10th year, the Center for Consumer Research and Analytics supports business needs through experiential learning for students.
An interior shot of the Schey Sales Centre building. The words "SCHEY." are in big letters on the wall.
Sales Education

Preparing for success in sales and beyond

November 12, 2024 6 min

How the No. 1-ranked Schey Sales Centre equips students with hands-on skills, career preparation and a competitive edge in sales or any field.

Faculty members dressed in academic regalia sit in an audience
Faculty Excellence

Faculty Experts Roundup

November 6, 2024 10 min

OHIO faculty celebrate publications, presentations and research achievements.
Dean Jackie Rees Ulmer and Patrick Kelley
Forever OHIO

Patrick Kelley granted the 2024 Emerging Leaders Alumni of the Year Award

October 9, 2024 4 min

Patrick Kelley’s journey is a testament to his commitment to excellence, leadership and community, making him a true embodiment of what it means to be a Bobcat.
A double rainbow appears over the Ohio University Athens campus in Athens, Ohio
The OHIO Experience

Top 10 majors at Ohio University: See the most in-demand programs

September 17, 2024 6 min

Choosing the right major is a big step, and Ohio University offers some of the most popular programs in fields that lead to exciting careers.

Rising senior Ysabela Ao at the Cleveland Browns training camp through her intern with ESPN Cleveland.

'Unapologetically girls in sports': OHIO senior gains experience interning at ESPN Cleveland

August 24, 2023 3 min

Rising senior Ysabela Ao showcases her passion for sports through her work on campus. She used her College of Business experience to excel in a summer internship with ESPN Cleveland.

Sir’Quora Carroll is shown as she was crowned Miss Ohio 2022.

Bobcat alumna seeks to inspire others as Miss Ohio 2022

June 14, 2022 6 min

After finding a creative outlet in Athens and having the opportunity to explore her modeling at Ohio University, alumna Sir’Quora Carroll now represents the state of Ohio as the 2022 Miss Ohio USA.  

Presidential Teacher and Provost’s Award for Excellence in Teaching winners announced

March 19, 2022 3 min

The winners will be recognized at the 2022 Faculty Awards Reception and Ceremony on Tuesday, March 29, in the Baker University Center Ballroom. The event will begin with a reception at 6 p.m.
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